Content
Overview
Creating Content
Generate AI-optimized content structured for AI systems to understand, cite, and reference. The Create section is where you write articles designed to maximize your visibility in AI-powered search results—and you have complete control over how it sounds.
How the Create Flow Works
Creating content is now a conversational experience. Instead of filling out forms, you chat with the AI to craft exactly the article you want.
The Conversational Approach
When you open Create, you'll see a simple prompt: "What do you want to write about?"
Just describe your topic in natural language:
- "I want to write about sustainable packaging trends for ecommerce"
- "Help me create a guide on hiring your first employee"
- "Write something comparing CRM platforms for small businesses"
The AI takes your input and guides you through crafting the perfect article—step by step.
The 5-Step Creation Flow
Step 1: Describe Your Topic
Type what you want to write about. Be as specific or general as you like:
| Input Type | Example |
|---|---|
| Broad idea | "Something about remote work" |
| Specific topic | "How to onboard remote employees effectively" |
| Question-based | "What's the best way to handle customer complaints?" |
| Comparison | "HubSpot vs Salesforce for small teams" |
Step 2: Select a Topic Direction
Based on your input, the AI suggests 4 refined topic ideas. These are optimized for AI discoverability:
- Select one that fits
- Click Regenerate for different options
- Or edit any suggestion to make it your own
This step ensures your content targets real questions AI systems are answering.
Step 3: Configure Your Settings
Customize how your article will be created:
| Setting | Options | Description |
|---|---|---|
| Length | Short (~500-800 words), Medium (~1000-1500), Long (~2000-2500), Comprehensive (~3000+) | Match length to your topic's complexity |
| Brand Voice | Your saved Brand Kits | Apply your established voice, style, and terminology |
| Internal Links | Select from your sitemaps | Pages to link to naturally throughout the content |
| Photos | Search stock or upload your own | Up to 5 images embedded in your article |
Pro Tip: Set up a Brand Kit first. Your content will sound consistent and on-brand from the start—whether you want formal and authoritative, conversational and witty, or anything in between.
Step 4: Review the Article Brief
Before any content is generated, you see a complete brief showing exactly what will be created:
The brief includes:
- Title — The headline for your article
- Target Audience — Who the content is written for
- Tone — The voice and style that will be used
- Estimated Word Count — How long the final article will be
- Full Outline — Every section with key points to cover
- Research Topics — What Perplexity will research for accurate, current data
- Comparison Table — The structured comparison that will be included
- FAQ Questions — The exact questions that will appear at the end
This is where you take control. Don't like something? Click "Suggest changes" and tell the AI what to adjust:
- "Make it more technical"
- "Add a section about pricing"
- "Focus on beginners, not experts"
- "Change the tone to be more conversational"
- "Add more FAQs about implementation"
The AI refines the brief based on your feedback. Repeat until it's exactly what you want.
Step 5: Generate Your Article
Click "Looks good, generate article" and the AI creates your content following the approved brief.
Your article is automatically saved to your Content Library as a draft, ready for review, editing, and export.
What Makes This Content AEO-Optimized?
Every article is structured specifically for AI systems to cite and reference:
Direct Answer Pattern
- Question-based headers (H2s)
- Answer in the first 1-2 sentences—no buildup
- AI systems extract these as direct responses
Extractable Lists
- Bulleted key points throughout
- Numbered steps for processes
- Each point is standalone and quotable
Comparison Tables
- HTML tables comparing options
- Perfect for "X vs Y" AI queries
- Data-driven, scannable format
FAQ Section
- Appears at the end of every article
- Uses the exact questions from your brief
- 2-4 sentence answers optimized for AI extraction
Citation Integration
- Research-backed statistics with inline links
- No orphan facts—every claim has a source
- Builds credibility with AI systems
Entity Clarity
- Explicit names instead of vague pronouns
- Clear definitions when concepts are introduced
- AI systems can confidently attribute information
How Your Brand Voice Shapes Everything
This is where you truly make content your own. When you select a Brand Kit:
The AI adopts your:
- Writing style and terminology
- Tone and personality
- Common phrases and expressions
- Formatting preferences
- Industry-specific language
Real examples:
| Without Brand Voice | With Brand Voice |
|---|---|
| Generic, neutral tone | Your established personality |
| Standard industry terms | Your preferred terminology |
| Common phrases everyone uses | Your unique expressions |
| One-size-fits-all style | Content that sounds like you wrote it |
You can create multiple Brand Kits for different purposes—one for thought leadership, another for how-to guides, another for product content.
Creating from Suggested Topics
When you click "Create Article" from the Topics section, your content session pre-fills with:
- The AI query as your starting topic
- Context about what users are asking
- Optimal structure for that query type
This creates content specifically designed to answer the AI query you're targeting—maximizing your chances of being cited.
Session Management
Your creation sessions are automatically saved. If you start an article and need to step away:
- Return to Create and your session resumes
- See all your in-progress sessions in the sidebar
- Complete sessions stay available for reference
- Delete sessions you no longer need
Plan Limits
| Plan | Articles per Month |
|---|---|
| Free | 2 |
| Essentials | 15 |
| Starter | 40 |
| Pro | 150 |
When you reach your limit, you'll see an upgrade prompt.
Pro Tips
- Start broad, then refine — Let the AI suggest directions, then shape them with feedback
- Use the brief review — This is your chance to steer the content before generation
- Set up Brand Kits first — Consistent voice from day one
- Create from Topics — Content targeting real AI queries has higher citation potential
- Add internal links — AI systems value well-connected content demonstrating authority
- Review FAQs carefully — These are often what AI systems quote directly
- Use refinement freely — Tell the AI exactly what changes you want; there's no penalty for iterating on the brief