Brand Kits
Overview
Create a consistent brand voice across all your content. Define your company name, industry, target audience, and tone. Add terms you want to use (or avoid), and provide writing examples from your existing content. Our AI analyzes your style and applies it to every piece of content you generate - so everything sounds authentically you.
What Are Brand Kits?
Brand Kits are your brand's DNA in outwrite. They store everything about how your brand communicates - from your company's mission to the specific words you use and avoid. When you generate content, the AI reads your Brand Kit and writes in your exact voice.
Why Brand Kits Matter for AI Visibility
AI systems don't just cite random content - they cite authoritative, consistent voices. When your content maintains a unified brand voice across every piece, AI models recognize your brand as a reliable source in your space. Brand Kits ensure that consistency automatically.
Getting Started
Navigate to Settings → Brand Kits
In the settings area, click on the "Brand Kits" tab. This is where you'll create and manage all your brand profiles.
Click "New Brand Kit"
Give your kit a name (e.g., "Main Brand" or "Client ABC") and enter your company name. If this is your first Brand Kit, it will automatically be set as your default.
Filling Out Your Brand Kit
Once created, you'll see four sections to complete. You don't need to fill everything at once - save as you go.
1. Brand Identity
Company Name: Your official company name as it should appear in content
Industry / Niche: e.g., "SaaS", "E-commerce", "Healthcare Tech"
Brand Description: Describe your brand in 2-3 sentences. What do you do? What makes you different from competitors?
Mission & Values: What does your brand stand for? What are your core values?
2. Target Audience
Who You Sell To: Describe your ideal customer. Include their roles, challenges, and goals. The more specific, the better the AI can tailor content to resonate with them.
3. Voice & Style
Tone Description: How should your content sound? For example: "Professional but approachable, with occasional humor. We explain complex topics simply without being condescending."
Terms & Phrases to Use: Add brand-specific terminology you want included. Examples: product names, proprietary terms, key differentiators. Press Enter or click "+" to add each term.
Terms & Phrases to Avoid: Add competitor names, buzzwords you hate, or words that don't fit your brand. These will never appear in your generated content.
4. Writing Style Example
This is the most powerful part. Add a URL to existing content that exemplifies your brand's voice - a blog post, landing page, or article you've written that represents exactly how you want to sound.
The AI will scrape and analyze that content to understand your:
Sentence structure and rhythm
Word choice patterns
How you open and close pieces
Your approach to explaining complex topics
After adding the URL, you can:
View scraped content: See exactly what the AI captured
View style guide: See the AI-generated analysis of your writing patterns
Managing Multiple Brand Kits
If you're an agency or have multiple product lines, you may need several Brand Kits.
Plan Limits:
Essentials: 1 Brand Kit
Starter: 5 Brand Kits
Pro: 10 Brand Kits
Setting a Default
Click the star icon next to any Brand Kit to make it your default. The default Brand Kit is automatically selected when you create new content.
Switching Between Kits
When creating content, you'll see a Brand Kit selector. Choose which brand voice to use for that specific piece.
Deleting a Brand Kit
Click the trash icon next to any Brand Kit. You'll be asked to confirm before deletion. This action cannot be undone.
Using Brand Kits When Creating Content
Head over to the "Create" section to generate new content. Before generating:
Select your Brand Kit from the dropdown (your default is pre-selected)
The AI will read your entire Brand Kit - identity, audience, voice, terms, and writing style
Your generated content will match your brand's voice automatically
Pro Tips
• Add a writing example first - The style analysis makes the biggest difference in output quality. Content generated with a writing example sounds dramatically more like you.
• Be specific about your audience - "B2B SaaS marketing managers at companies with 50-200 employees" is much better than "marketers"
• Use Terms to Avoid strategically - Add competitor names to ensure they never get mentioned in your content
• Update your Brand Kit as you evolve - Brands change. Revisit your kit quarterly to ensure it still represents how you want to communicate.
• One Brand Kit per distinct voice - If you write differently for different products or clients, create separate kits rather than trying to merge them.
• Click "Save Changes" after edits - The save button appears in the top right when you have unsaved changes. Look for the green checkmark to confirm your changes are saved.
• Replace your writing example when needed - You can only have one writing example per kit. Adding a new URL replaces the previous one and regenerates the style analysis.
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